To be modern only means to fill new forms with eternal truths.

The essence of propaganda consists in winning people over to an idea so sincerely, so vitally, that in the end they succumb to it utterly and can never escape from it.

If you tell a lie long enough, it becomes the truth.

One can only repeat about air warfare: we are in a position of almost hopeless inferiority and must grin and bear it as we take the blows from the English and the Americans. [Germans in the bombed cities] are gradually beginning to lose their courage. Hell like that is hard to bear for any length of time, especially since the inhabitants along the Rhine and Ruhr see no prospect of improvement.

The masses need something that will give them a thrill of horror.

What does Christianity mean today? National Socialism is a religion. All we lack is a religious genius capable of uprooting outmoded religious practices and putting new ones in their place.

The life is worth living. It's not true, what the tired and reactionary say. We're not on this earth to suffer and die. We're here to fulfill a mission.