To be modern only means to fill new forms with eternal truths.

Good propaganda does not need to lie, indeed it may not lie. It has no reason to fear the truth. It is a mistake to believe that people cannot take the truth. They can. It is only a matter of presenting the truth to people in a way that they will be able to understand. A propaganda that lies proves that it has a bad cause. It cannot be successful in the long run.

The essence of propaganda consists in winning people over to an idea so sincerely, so vitally, that in the end they succumb to it utterly and can never escape from it.

In the newspapers there is insulting and stirring up hatred. Those irresponsible daubers!

One can only repeat about air warfare: we are in a position of almost hopeless inferiority and must grin and bear it as we take the blows from the English and the Americans. [Germans in the bombed cities] are gradually beginning to lose their courage. Hell like that is hard to bear for any length of time, especially since the inhabitants along the Rhine and Ruhr see no prospect of improvement.

The war made possible for us the solution of a whole series of problems that could never have been solved in normal times.

He who cannot hate the devil cannot love God.