It would not be impossible to prove with sufficient repetition and a psychological understanding of the people concerned that a square is in fact a circle. They are mere words, and words can be molded until they clothe ideas and disguise.

A media system wants ostensible diversity that conceals an actual uniformity

One can only repeat about air warfare: we are in a position of almost hopeless inferiority and must grin and bear it as we take the blows from the English and the Americans. [Germans in the bombed cities] are gradually beginning to lose their courage. Hell like that is hard to bear for any length of time, especially since the inhabitants along the Rhine and Ruhr see no prospect of improvement.

If we have power, we'll never give it up again unless we're carried out of our offices as corpses

That propaganda is good which leads to success, and that is bad which fails to achieve the desired result. It is not propaganda’s task to be intelligent, its task is to lead to success.

Revolutions are spiritual acts. They appear first in people, then in politics and the economy. New people form new structures. The transformation we want is first of all spiritual; that will necessarily change the way things are.

The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly - it must confine itself to a few points and repeat them over and over.