That propaganda is good which leads to success, and that is bad which fails to achieve the desired result. It is not propaganda’s task to be intelligent, its task is to lead to success.

Whoever can conquer the street will one day conquer the state, for every form of power politics and any dictatorship-run state has its roots in the street.

In the newspapers there is insulting and stirring up hatred. Those irresponsible daubers!

To attract people, to win over people to that which I have realized as being true, that is called propaganda.

To be a socialist is to submit the I to the thou; socialism is sacrificing the individual to the whole.

Do not seek Adolf Hitler with your mind. You will find him through the strength of your hearts.

One should not as a rule reveal one's secrets, since one does not know if and when one may need them again. The essential English leadership secret does not depend on particular intelligence. Rather, it depends on a remarkably stupid thick-headedness. The English follow the principle that when one lies, one should lie big, and stick to it. They keep up their lies, even at the risk of looking ridiculous.