Man only honors what he conquers or defends.

Every age that has historical status is governed by aristocracies.Aristocracy with the meaning - the best are ruling.Peoples do never govern themselves. That lunacy was concocted by liberalism. Behind its people's sovereignty the slyest cheaters are hiding, who don't want to be recognized.

There was no point in seeking to convert the intellectuals. For intellectuals would never be converted and would anyway always yield to the stronger, and this will always be "the man in the street." Arguments must therefore be crude, clear and forcible, and appeal to emotions and instincts, not the intellect. Truth was unimportant and entirely subordinate to tactics and psychology.

He who cannot hate the devil cannot love God.

Propaganda is not an end in itself, but a means to an end. If the means achieves the end then the means is good... the new Ministry has no other aim than to unite the nation behind the ideal of the national revolution.

This is the secret of propaganda: Those who are to be persuaded by it should be completely immersed in the ideas of the propaganda, without ever noticing that they are being immersed in it.

One should not as a rule reveal one's secrets, since one does not know if and when one may need them again. The essential English leadership secret does not depend on particular intelligence. Rather, it depends on a remarkably stupid thick-headedness. The English follow the principle that when one lies, one should lie big, and stick to it. They keep up their lies, even at the risk of looking ridiculous.