We can do without butter, but, despite all our love of peace, not without arms. One cannot shoot with butter, but with guns.

There was no point in seeking to convert the intellectuals. For intellectuals would never be converted and would anyway always yield to the stronger, and this will always be "the man in the street." Arguments must therefore be crude, clear and forcible, and appeal to emotions and instincts, not the intellect. Truth was unimportant and entirely subordinate to tactics and psychology.

Devotion, fervor, longing! Those are my pillars. We have to be the bridge to the future.

A lie told once remains a lie but a lie told a thousand times becomes the truth

The war made possible for us the solution of a whole series of problems that could never have been solved in normal times.

Propaganda must facilitate the displacement of aggression by specifying the targets for hatred.

We have made the Reich by propaganda