We have made the Reich by propaganda

The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly - it must confine itself to a few points and repeat them over and over.

The English follow the principle that when one lies, it should be a big lie, and one should stick to it.

The English follow the principle that when one lies, one should lie big, and stick to it. They keep up their lies, even at the risk of looking ridiculous.

If the day should ever come when we must go, if some day we are compelled to leave the scene of history, we will slam the door so hard that the universe will shake and mankind will stand back in stupefaction.

...the rank and file are usually much more primitive than we imagine. Propaganda must therefore always be essentially simple and repetitious.

If the German people lay down their arms the whole of Eastern and Southern Europe, together with the Reich, will come under Russian occupation. Behind an iron curtain mass butcheries of people would begin.