The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly - it must confine itself to a few points and repeat them over and over.
Joseph GoebbelsThe essence of propaganda consists in winning people over to an idea so sincerely, so vitally, that in the end they succumb to it utterly and can never escape from it.
Joseph Goebbels...the rank and file are usually much more primitive than we imagine. Propaganda must therefore always be essentially simple and repetitious.
Joseph GoebbelsThe English follow the principle that when one lies, it should be a big lie, and one should stick to it.
Joseph Goebbels