The experience of the individual has become the experience of the people, thanks solely to the camera.

Revolutions are spiritual acts. They appear first in people, then in politics and the economy. New people form new structures. The transformation we want is first of all spiritual; that will necessarily change the way things are.

It is not propaganda’s task to be intelligent, its task is to lead to success.

If you tell a lie, tell a big one.

Faith moves mountains, but only knowledge moves them to the right place.

...the rank and file are usually much more primitive than we imagine. Propaganda must therefore always be essentially simple and repetitious.

If we are attacked we can only defend ourselves with guns not with butter.