The term 'popular culture' always used to mean what the people do - pop songs, folk songs, music in general used to live because people would sing these songs and tell these stories together. Then all of these new technologies came out and it became the work of professionals.
Joseph Gordon-LevittThere's something really appealing about the simplicity of black-and-white images.
Joseph Gordon-LevittI think, honestly, that the word 'indie' is a false gimmick. 'Independent' used to mean a movie that was financed outside corporate Hollywood, but a lot of what gets called independent these days is totally produced within that system. And there's nothing wrong with that.
Joseph Gordon-Levitt