I'm a huge electronic-music fan.

When I was in architecture school, rather than giving us drafting boards and t-squares and lead pencils and stuff they gave us all the same tools that places like Digital Domain and ILM used to make features films or special effects. They gave us all these digital tools like Alias and Mya and Soft Image and all these kind of high-end computers, so I came out of architecture school knowing how to use all that stuff. And I started making short films at night.

As a director, if you know what you want, then it's not scary.

You won't believe how many people have congratulated me around the world for shooting a movie in 2D. It's bizarre. It's the strangest thing.

But I grew up in a place where no one knew anyone in the entertainment business, I never knew it was an actual career. The closest I ever got to movies was going to watch them, and I thought that's the way it would be, so I never considered working in this business.

It's a fine line to find that balance: to show people enough to give them the promise of something unique, and something they want to see, but at the same time make sure that when they show up for the movie, they're surprised by what they eventually get.

The commercial music video industry is very hard to break into, and until you break in, that first job is the hardest thing in the world to get.