I liked that the work itself was something other than simply what you saw It meant you could have an art work which was that idea of an art work, and its formal components weren't important.
Joseph KosuthMaking something new to look at is a futile and empty act if its only audience is the eyes.
Joseph KosuthThat celebrated marriage of science and art, photography, seemed at the time to join together how we look at the world, art, with how we were coming to know it, science.
Joseph KosuthPhotography, as an invention, was both art and science. The view it gave us of the world was in some measure acceptable because it was a product of our vision of the world; and it did so as part of the same process which seemed to impart 'truth': science.
Joseph KosuthForget your ideas about art. Make a shopping list of everything you like about what you've done. Include qualities that you've seen in your life, in the world, and possibly in art that you like. Take this list and make a work that satisfies all of the things on your list without caring if it looks like art.
Joseph Kosuth