Making something new to look at is a futile and empty act if its only audience is the eyes.
I liked that the work itself was something other than simply what you saw It meant you could have an art work which was that idea of an art work, and its formal components weren't important.
Seeing is not as simple as looking.
I am only describing language, not explaining anything.
Change art to include yourself.
All art (after Duchamp) is conceptual (in nature) because art only exists conceptually.