On a certain level, the film retains a cultural memory. It may be meaningless to some kids, but it doesn't matter. A lot of the '90s references will be meaningless, but do some of these kids really understand what they're wearing when they wear a Led Zeppelin shirt? No. But, it looks cool and it seems to have some sort of cultural cache.
Joseph M. KahnI don't think the film is going to work for everybody, period. It wasn't meant to be done for everybody. I didn't four quadrant this movie, like Hollywood did. I knew it was a very specific audience that was there. We're also taking a shot in the dark.
Joseph M. KahnThe filmmaker should make it, and then the critic should interpret it, period. If the director goes in there and starts telling you exactly what to think, you have just completely slapped the audience in the face and not given them the opportunity to interest it, and that's terrible.
Joseph M. KahnJohn Hughes made a certain type of high school movie, and then it stayed static for 30 years. The only thing that changed was that maybe it was found footage or maybe it's a little snarkier, but the actual language that kids live in today, like with texting, motion graphics, the internet and that whole hashtag culture doesn't exist in movies today. It's left on the floor.
Joseph M. KahnIt's a fusion of almost everything, in the way that I think society today tends to take cultural memory. Because there's an internet, it's on there forever. I think that's the way kids see the world today. They actually speak to each other using retro concepts now because the internet culture has kept that memory alive, constantly.
Joseph M. KahnI don't turn Britney Spears into a star. I have to spot that these people are going to be stars, in the future, and say, "Okay, these guys have cultural validity and they're going to pop."
Joseph M. KahnKids today are sold so much, by corporations and media and commercials and advertising and music videos, that I do. A lot of times, they retain that stuff and wear it, and that's the concept of a hipster. It's about owning it and redefining it, on your own level. It's a way of retaining control and meaning, in a world where you're being told to think in a certain way.
Joseph M. Kahn