On a certain level, the film retains a cultural memory. It may be meaningless to some kids, but it doesn't matter. A lot of the '90s references will be meaningless, but do some of these kids really understand what they're wearing when they wear a Led Zeppelin shirt? No. But, it looks cool and it seems to have some sort of cultural cache.

If you look at Cinderhella, from a production design aspect, I tried to find an interesting, iconic character, having her face wrapped up in bandages. That was funny. On the dream logic level, you'll see the parallels of that interesting connection that I made. There's a reason why she's called Cinderhella.

If you really like a movie these days, you don't watch it once, especially if you're a kid, because you have a different relationship with media. You expect that to be on your hard drive, and it will look just as good, any time you watch it. It's not like VHS, where you watched it a certain amount of times and it started fading away.

I'm imagining there's a particular audience out there that's younger and older, too. It works on two levels. Do they exist? I don't know. I had to make it to find out if it does. When you do something this experimental, that's part of the process and part of the risk. I only spent my own money, so that I'm the only person that gets hurt, if it fails.

Even the way the kids react with media today is so completely different than what most movies have. We just wanted to make a movie that challenged them.

I have a day job that's very odd. Most people, by the time they're 25, glom onto one kind of music and that's what they listen to for the rest of their lives.

I still have every record company sending every new, hot track to me, to do music videos, so I'm chained by the foot to pop culture. I still know what kids dress like and speak like, and I still hang out with them. It's just the nature of my day job. I am a freak of nature that has to understand them.