Kids today are sold so much, by corporations and media and commercials and advertising and music videos, that I do. A lot of times, they retain that stuff and wear it, and that's the concept of a hipster. It's about owning it and redefining it, on your own level. It's a way of retaining control and meaning, in a world where you're being told to think in a certain way.
Joseph M. KahnI still have every record company sending every new, hot track to me, to do music videos, so I'm chained by the foot to pop culture. I still know what kids dress like and speak like, and I still hang out with them. It's just the nature of my day job. I am a freak of nature that has to understand them.
Joseph M. KahnIt's a fusion of almost everything, in the way that I think society today tends to take cultural memory. Because there's an internet, it's on there forever. I think that's the way kids see the world today. They actually speak to each other using retro concepts now because the internet culture has kept that memory alive, constantly.
Joseph M. KahnI'm imagining there's a particular audience out there that's younger and older, too. It works on two levels. Do they exist? I don't know. I had to make it to find out if it does. When you do something this experimental, that's part of the process and part of the risk. I only spent my own money, so that I'm the only person that gets hurt, if it fails.
Joseph M. KahnIf you really like a movie these days, you don't watch it once, especially if you're a kid, because you have a different relationship with media. You expect that to be on your hard drive, and it will look just as good, any time you watch it. It's not like VHS, where you watched it a certain amount of times and it started fading away.
Joseph M. KahnI don't think the film is going to work for everybody, period. It wasn't meant to be done for everybody. I didn't four quadrant this movie, like Hollywood did. I knew it was a very specific audience that was there. We're also taking a shot in the dark.
Joseph M. KahnKids today are sold so much, by corporations and media and commercials and advertising and music videos, that I do. A lot of times, they retain that stuff and wear it, and that's the concept of a hipster. It's about owning it and redefining it, on your own level. It's a way of retaining control and meaning, in a world where you're being told to think in a certain way.
Joseph M. Kahn