Kids today are sold so much, by corporations and media and commercials and advertising and music videos, that I do. A lot of times, they retain that stuff and wear it, and that's the concept of a hipster. It's about owning it and redefining it, on your own level. It's a way of retaining control and meaning, in a world where you're being told to think in a certain way.

I have a day job that's very odd. Most people, by the time they're 25, glom onto one kind of music and that's what they listen to for the rest of their lives.

I will say that I'm going to take full credit for this. I knew Josh [Hutcherson] was going to be a star. One of the things you do, as a music video director, is spot talent. Th at's one of my things. I don't just do random people.

If you really like a movie these days, you don't watch it once, especially if you're a kid, because you have a different relationship with media. You expect that to be on your hard drive, and it will look just as good, any time you watch it. It's not like VHS, where you watched it a certain amount of times and it started fading away.

I'm imagining there's a particular audience out there that's younger and older, too. It works on two levels. Do they exist? I don't know. I had to make it to find out if it does. When you do something this experimental, that's part of the process and part of the risk. I only spent my own money, so that I'm the only person that gets hurt, if it fails.

Kids today are sold so much, by corporations and media and commercials and advertising and music videos, that I do. A lot of times, they retain that stuff and wear it, and that's the concept of a hipster. It's about owning it and redefining it, on your own level. It's a way of retaining control and meaning, in a world where you're being told to think in a certain way.

I don't think the film is going to work for everybody, period. It wasn't meant to be done for everybody. I didn't four quadrant this movie, like Hollywood did. I knew it was a very specific audience that was there. We're also taking a shot in the dark.