If you look at Cinderhella, from a production design aspect, I tried to find an interesting, iconic character, having her face wrapped up in bandages. That was funny. On the dream logic level, you'll see the parallels of that interesting connection that I made. There's a reason why she's called Cinderhella.

I don't turn Britney Spears into a star. I have to spot that these people are going to be stars, in the future, and say, "Okay, these guys have cultural validity and they're going to pop."

I'm not interested in the director's commentary stuff. I think that stuff is really boring. And, if the director explains too much, it takes a certain mystery away from the interpretation that is very important for the audience to have. The audience should have their own interpretation.

When I see a kid in a movie theater texting, I think it's a failure of the movie. It's not a triumph of the Apple iPhone. It's a failure of Warner Bros. and Sony, and all that, because they haven't kept their attention and challenged them. They're smart little kids that are bored, and I wanted to challenge them.

You know that that thing is going to be as crisp and as clean, as many times as you want to watch it. So, I knew that the film was going to be watched multiple times, a lot like with music videos. Music videos aren't designed to be watched once. They're designed to be watched hundreds of times. On a certain level, the film was dream logic-ed, like a music video

On a certain level, the film retains a cultural memory. It may be meaningless to some kids, but it doesn't matter. A lot of the '90s references will be meaningless, but do some of these kids really understand what they're wearing when they wear a Led Zeppelin shirt? No. But, it looks cool and it seems to have some sort of cultural cache.

It's a fusion of almost everything, in the way that I think society today tends to take cultural memory. Because there's an internet, it's on there forever. I think that's the way kids see the world today. They actually speak to each other using retro concepts now because the internet culture has kept that memory alive, constantly.