I will say that I'm going to take full credit for this. I knew Josh [Hutcherson] was going to be a star. One of the things you do, as a music video director, is spot talent. Th at's one of my things. I don't just do random people.

Even the way the kids react with media today is so completely different than what most movies have. We just wanted to make a movie that challenged them.

I'm not interested in the director's commentary stuff. I think that stuff is really boring. And, if the director explains too much, it takes a certain mystery away from the interpretation that is very important for the audience to have. The audience should have their own interpretation.

Kids today are sold so much, by corporations and media and commercials and advertising and music videos, that I do. A lot of times, they retain that stuff and wear it, and that's the concept of a hipster. It's about owning it and redefining it, on your own level. It's a way of retaining control and meaning, in a world where you're being told to think in a certain way.

I don't think the film is going to work for everybody, period. It wasn't meant to be done for everybody. I didn't four quadrant this movie, like Hollywood did. I knew it was a very specific audience that was there. We're also taking a shot in the dark.

I don't turn Britney Spears into a star. I have to spot that these people are going to be stars, in the future, and say, "Okay, these guys have cultural validity and they're going to pop."

On a certain level, the film retains a cultural memory. It may be meaningless to some kids, but it doesn't matter. A lot of the '90s references will be meaningless, but do some of these kids really understand what they're wearing when they wear a Led Zeppelin shirt? No. But, it looks cool and it seems to have some sort of cultural cache.