You set up the look, the visual effects and the sets, and that's awesome, but I enjoy the casting most of all. That's where you really get to define the show.
Joseph McGinty NicholA lot of the content that goes directly to the internet, or is web-created content, is very hand-held video where you can watch this woman fall off the coffee table, or see a funny little gag, or is interview-style stuff, which is great. I love that. I consume it like crazy. But, this is designed to be reminiscent of what you would see during primetime, and reminiscent of what you would see in a movie theater, on any given weekend, and in that regard, it's brand new.
Joseph McGinty NicholKids don't even know what it means that you have to watch a show on Thursday night at 9 o'clock, on any given network. You just put it on your DVR, or queue it up on your computer, and it's an on-demand and instant access world.
Joseph McGinty NicholI just think we live in a world where people are so excited about the hot new thing, but you can't necessarily tell a story in one movie. With this platform, we can really dive deep and go for it.
Joseph McGinty Nichol