It's a world creation show [Shadowhunters], so we've gotta work hard in the physical production capacity with the visual effects, the sets and everything. It's not just the real world with two people chatting in a diner. That's tough on a television budget.
Joseph McGinty NicholI just think we live in a world where people are so excited about the hot new thing, but you can't necessarily tell a story in one movie. With this platform, we can really dive deep and go for it.
Joseph McGinty NicholI think I wanted to be a storyteller because I had a very active dream life. My life was boring, and I dreamed about a life bigger than my own. I've always just been that person, from my earliest memories at age 2.
Joseph McGinty NicholA lot of the content that goes directly to the internet, or is web-created content, is very hand-held video where you can watch this woman fall off the coffee table, or see a funny little gag, or is interview-style stuff, which is great. I love that. I consume it like crazy. But, this is designed to be reminiscent of what you would see during primetime, and reminiscent of what you would see in a movie theater, on any given weekend, and in that regard, it's brand new.
Joseph McGinty Nichol