I think comedy is so much easier to do on the page than it is in real life. When I'm writing, comedy is an easy way to win over the reader. You're automatically more disposed to keep reading, thinking maybe, "I'll get another laugh or two." I think it's a survival instinct in me. I mean, you don't want to lose these guys within five or ten pages. You want them to keep going. I think to some extent it's a desperate measure that I throw out there, because a novel isn't a complete waste of time if it made you laugh.
Joshua FerrisBetween the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.
Joshua FerrisWe found ourselves wanting to hurry time along, which was not in the long run good for our health. Everybody was trapped in this contradiction but nobody ever dared to articulate it.
Joshua FerrisWhy shouldn't it be that way for the rest of us? Why not just go with it? Just walk the dog and send the tweets and eat the scones and play with the hamsters and ride the bicycles and watch the sunsets and stream the movies and never worry about any of it? I didn't know it could be that easy. I didn't know that until just now. That sounds good to me.
Joshua FerrisThe whole time I was writing, I had to fight my normal inclination to be funny, to sort of patch humor in, in order to convey all of the disruptions of the disease to the family dynamic, the loss of individuality, the impact on professional life, and the sanity of the main character. Of course, that's not to say it never sneaks in; there's some black comedy in there, like when he shows up to court wearing a bicycle helmet and won't take it off.
Joshua FerrisYou think I alienate myself from society? Of course I alienate myself from society. It’s the only way I know of not being constantly reminded of all the ways I’m alienated from society.
Joshua FerrisI don't actually think of the internet as the bad guy. I think of the internet as doing a hell of a lot of wonderful, fascinating, interesting things. A lot of information that's exchanged on the internet is extremely useful, and every once in a while it percolates up to knowledge. Wisdom is far harder to come by.
Joshua Ferris