As bad as we are at remembering names and phone numbers and word-for-word instructions from our colleagues, we have really exceptional visual and spatial memories.

To improve, we must watch ourselves fail, and learn from our mistakes.

Now more than ever, as the role of memory in our culture erodes at a faster pace than ever before, we need to cultivate our ability to remember. Our memories make us who we are. They are the seat of our values and source of our character. Competing to see who can memorize more pages of poetry might seem beside the point, but it's about taking a stand against forgetfulness, and embracing primal capacities from which too many of us have became estrangedmemory training is not just for the sake of performing party tricks; it's about nurturing something profoundly and essentially human.

The best memorizers in the world - who almost all hail from Europe - can memorize a pack of cards in less than a minute. A few have begun to approach the 30-second mark, considered the 'four-minute mile of memory.'

Monotony collapses time; novelty unfolds it. You can exercise daily and eat healthily and live a long life, while experiencing a short one. If you spend your life sitting in a cubicle and passing papers, one day is bound to blend unmemorably into the next - and disappear.

If you want to make information stick, it's best to learn it, go away from it for a while, come back to it later, leave it behind again, and once again return to it - to engage with it deeply across time. Our memories naturally degrade, but each time you return to a memory, you reactivate its neural network and help to lock it in.

What makes things memorable is that they are meaningful, significant, colorful.