As bad as we are at remembering names and phone numbers and word-for-word instructions from our colleagues, we have really exceptional visual and spatial memories.

Memory training is not just for the sake of performing party tricks; it's about nurturing something profoundly and essentially human.

As bad as we are at remembering names and phone numbers and word-for-word instructions from our colleagues, we have really exceptional visual and spatial memories.

'Moonwalking with Einstein' refers to a memory device I used when I memorized a deck of playing cards at the U.S. Memory Championship. When I competed in 2006, I set a new U.S. record by memorizing a deck of cards in one minute and 40 seconds. That record has since fallen.

What distinguishes a great mnemonist, I learned, is the ability to create lavish images on the fly, to paint in the mind a scene so unlike any other it cannot be forgotten. And to do it quickly. Many competitive mnemonists argue that their skills are less a feat of memory than of creativity.

Just as we accumulate memories of facts by integrating them into a network, we accumulate life experiences by integrating them into a web of other chronological memories. The denser the web, the denser the experience of time.

To attain the rank of grand master of memory, you must be able to perform three seemingly superhuman feats. You have to memorize 1,000 digits in under an hour, the precise order of 10 shuffled decks of playing cards in the same amount of time, and one shuffled deck in less than two minutes. There are 36 grand masters of memory in the world.