Evolution has programmed our brains to find two things particularly interesting, and therefore memorable: jokes and sex - and especially, it seems, jokes about sex.
Joshua FoerDuring the Middle Ages they understood that words accompanied by imagery are much more memorable. By making the margins of a book colorful and beautiful, illuminations help make the text unforgettable. It's unfortunate that we've lost the art of illumination.
Joshua FoerTruman Capote famously claimed to have nearly absolute recall of dialogue and used his prodigious memory as an excuse never to take notes or use a tape recorder, but I suspect his memory claims were just a useful cover to invent dialogue whole cloth.
Joshua FoerOver the last few millennia we've invented a series of technologies - from the alphabet to the scroll to the codex, the printing press, photography, the computer, the smartphone - that have made it progressively easier and easier for us to externalize our memories, for us to essentially outsource this fundamental human capacity.
Joshua Foer