I have never been particularly good with languages. Despite a dozen years of Hebrew school and a lifetime of praying in the language, I'm ashamed to admit that I still can't read an Israeli newspaper. Besides English, the only language I speak with any degree of fluency is Spanish.

During the Middle Ages they understood that words accompanied by imagery are much more memorable. By making the margins of a book colorful and beautiful, illuminations help make the text unforgettable. It's unfortunate that we've lost the art of illumination.

As bad as we are at remembering names and phone numbers and word-for-word instructions from our colleagues, we have really exceptional visual and spatial memories.

Our ability to find humor in the world, to make connections between previously unconnected notions, to create new ideas, to share in a common culture: All these essentially human acts depend on memory.

The art and science of memory is about developing the capacity to quickly create images that link disparate ideas. Creativity is the ability to form similar connections between disparate images and to create something new and hurl it into the future so it becomes a poem, or a building, or a dance, or a novel. Creativity is, in a sense, future memory.

The best memorizers in the world - who almost all hail from Europe - can memorize a pack of cards in less than a minute. A few have begun to approach the 30-second mark, considered the 'four-minute mile of memory.'

Over the last few millennia we've invented a series of technologies - from the alphabet to the scroll to the codex, the printing press, photography, the computer, the smartphone - that have made it progressively easier and easier for us to externalize our memories, for us to essentially outsource this fundamental human capacity.