Right before when the iMac came out is when most people associate Apple started. That's when people remember Apple - that first iMac or that first laptop that was a clam shell. To me everything before that was what was interesting.
Joshua Michael SternSo the fact that the first movie about Steve Jobs was made by a guy who was completely entrepreneurial and outside the film industry, I think is very appropriate.
Joshua Michael SternDoing a movie about Steve Jobs is just generally a provocative thing to do, whoever does it, and it begs a lot of questioning and skepticism only in that, what is this going to be? What am I going to be looking at? And curiosity as well. I think thats all positive in any film, because you want people to be curious about it.
Joshua Michael SternDoing a movie about computers between 1978 and 1982? You cant get much less sexy, less active than that.
Joshua Michael Stern