Doing a movie about Steve Jobs is just generally a provocative thing to do, whoever does it, and it begs a lot of questioning and skepticism only in that, what is this going to be? What am I going to be looking at? And curiosity as well. I think thats all positive in any film, because you want people to be curious about it.
Joshua Michael SternRight before when the iMac came out is when most people associate Apple started. That's when people remember Apple - that first iMac or that first laptop that was a clam shell. To me everything before that was what was interesting.
Joshua Michael SternDoing a movie about computers between 1978 and 1982? You cant get much less sexy, less active than that.
Joshua Michael SternAs a director, you just have to kind of like just get through the first project before starting on the next one.
Joshua Michael Stern