I think it's always important for academics to study popular culture, even if the thing they are studying is idiotic. If it's successful or made a dent in culture, then it is worthy of study to find out why.
Joss WhedonYou know, I always was an early morning or late night writer. Early morning was my favorite; late night was because you had a deadline. And at four in the morning you make up some of your most absurd jokes.
Joss WhedonPassion... it lies in all of us. Sleeping, waiting, and though unwanted, unbidden, it will stir, open its jaws, and howl. It speaks to us, guides us... passion rules us all. And we obey. What other choice do we have?
Joss WhedonThe only way to real mature love is to get past the tropes of what we consider 'romance.'
Joss WhedonI've seen [Donald Trump] appear in a film or a TV show cameo or the tabloids, and he's a grotesquely distasteful human being and always has been, always made me want to take a shower. But other people fell in love with him as a reality star. So does that mean that the entertainment industry is doing something wrong? I think reality TV answered that question a long time ago: Yes, it's doing something terribly wrong. But there's some great reality TV, and I'm not bagging on it completely.
Joss Whedon