Smell is the most powerful trigger to the memory there is. A certain flower, or a-a whiff of smoke can bring up experiences long forgotten. Books smell musty and-and-and rich. The knowledge gained from a computer is a... it, uh, it has no-no texture, no-no context. It's-it's there and then it's gone. If it's to last, then-then the getting of knowledge should be, uh, tangible. It should be, um, smelly.
Joss WhedonNowadays I'm really cranky about comics. Because most of them are just really, really poorly written soft-core. And I miss good old storytelling. And you know what else I miss? Super powers. Why is it now that everybody's like "I can reverse the polarity of your ions!" Like in one big flash everybody's Doctor Strange. I like the guys that can stick to walls and change into sand and stuff. I don't understand anything anymore. And all the girls are wearing nothing, and they all look like they have implants. Well, I sound like a very old man, and a cranky one, but it's true.
Joss WhedonThis is a sad, sad reflection on our times, when people must feed off the carcasses of beloved stories from their youths – just because they can't think of an original idea of their own, like I did with my Avengers idea that I made up myself.
Joss Whedon