Smell is the most powerful trigger to the memory there is. A certain flower, or a-a whiff of smoke can bring up experiences long forgotten. Books smell musty and-and-and rich. The knowledge gained from a computer is a... it, uh, it has no-no texture, no-no context. It's-it's there and then it's gone. If it's to last, then-then the getting of knowledge should be, uh, tangible. It should be, um, smelly.
Joss WhedonI loved the idea of a girl going into a dark alley, and a monster comes, and then she just aces him. Itโs like, you want to see the tiny person suddenly take control. God, my whole career is basically about that!
Joss WhedonTonight sucks. And look at me. Look at - look at stupid Buffy. Too dumb for college, and-and-and freak Buffy, too strong for construction work. And-and my job at the magic shop? I was bored to tears even before the hour that wouldn't end. And the only person that I can even stand to be around is a... neutered vampire who cheats at kitten poker.
Joss WhedonWhen youโre telling a story, youโre trying to connect to people in a particular way โฆ The way in which you guys have inhabited this world, this universe, has made you part of it, part of the story. You are living in Firefly. When I see you guys, I donโt think the show is off the air. I donโt think thereโs a show; I think thatโs what the world is like. โฆ The story is our lives.
Joss Whedon