Human beings really think about relativity. That's part of what the brain does.

If I say any word, like, "Sit next to me." There is a chemistry inside of my brain and your brain that is figuring out what that means and turning that request into action. The brain is designed in a way to enable us to translate these strange interaction codes that people have with each other into something that can manifest a whole company's success. That's so extraordinary and that's what's going on. Everybody in the world needs to know that, in the whole planet. I just talked to somebody who studies cosmoses. She said, "Cosmoses need this."

What we're trying to do in conversational intelligence is not only define that trust continuum for people, not only helping them notice, which is so important, what's happening in them and others when distrust lives, but also how to bring people in trust. When they do, what happens, this part of our brain, the prefrontal cortex is loaded with wisdom, integrity, strategy, insights, empathy, foresight. It's beautiful. It's so designed for that, and often it's turned off because people don't have trust with each other.

It's 100% important to have a dialog with yourself going all the time. That's an ego talking to you, beckoning you to do more, but it's not the voice that you need to have in order to solidify the trust relationship. You have to be really transparent with yourself and say, "What can I do now?" What can I really do and how do I bring that into the world. In other words, those self-talk, we have to constantly be auditing, is our voice inside our best friend? If it's not, you have to make it your best friend.

It turns out that human beings are hard-wired to have conversations impact them in such profound and significant ways that it can actually turn genes on and off. That's a core, fascinating challenge for all of us and insight.

Every human being needs to know to be a great parent, for a teacher to be a great teacher, and for a business partner to be a great business partner. We can't fall back on, "Oh, I only said it once and it didn't matter." That kind of phrase. That's a not-good thing for a leader to hold inside. If what that leader did is do that separation and this person now knew that they were not going to be on the popular team, doing it once and then not doing it again isn't enough to erase what just happened.

Human beings really think about relativity. That's part of what the brain does.