One of the big no-nos in cyberspace is that you do not go into a social activity, a chat group or something like that, and start advertising or selling things. This etiquette rule is an attempt to separate one's social life, which should be pure enjoyment and relaxation, from the pressures of work.

It's far more impressive when others discover your good qualities without your help.

You can deny all you want that there is etiquette, and a lot of people do in everyday life. But if you behave in a way that offends the people you're trying to deal with, they will stop dealing with you...There are plenty of people who say, 'We don't care about etiquette, but we can't stand the way so-and-so behaves, and we don't want him around!' Etiquette doesn't have the great sanctions that the law has. But the main sanction we do have is in not dealing with these people and isolating them because their behavior is unbearable.

From Memorial Day to Labor Day, you may wear white shoes. Not before and not after. As a command, the White Shoe Edict should be clear and simple enough. Do not violate it. In a society in which everything else has become relative, a matter of how it makes you feel, a question between you and your conscience, and an opportunity for you to be really you, this is an absolute.

When people start hurling insults at you, you know their minds are closed and there's no point in debating. You disengage yourself as quickly as possible from the situation.

The etiquette business has its emergencies, heaven knows, but it is in the nature of etiquette emergencies that once one realizes what one has done, it is too late. One might as well get a good night's sleep and send flowers with an apology in the morning.

Society cannot exist without etiquette ... It never has, and until our own century, everybody knew that.