I didn't have song rights for the first video because I didn't know that it was going to do what it did. So for the second video, I decided better safe than sorry. It is a really gray area as to whether or not you even need song rights to make a video like that.
Judson LaipplyOne of the reasons that I think the first video was successful was that it wasn't overproduced. So for the second one, it was shot on several different cameras and one of them was an HD camera, and it was so clear and so clean that it almost looked overproduced.
Judson LaipplyI actually cut out some frames and kind of gave it a little grainier look so it looks a lot more like the first one. I think that is really important. Especially from user-generated content, people don't want overproduced-looking videos.
Judson LaipplyI have the best of both worlds. I have all the accolades that come with something like that video, but I don't have people stopping me on the street and being like, "Oh, my God, dance for me." I have probably only been recognized three or four times flat out - someone saying, "Are you the Evolution of Dance guy?"
Judson Laipply