I'm not old school, like, "Aw, man, I gotta do my music like I did in '98." I just go with the flow. I don't try to change anything.
Juicy JI knew about the music. I got that part but I wanted to know the business, I wanted to know about royalties, how people got paid, producers and stuff like that so I read all those books like twice.
Juicy JMusic changes. Nothing stays the same. You just gotta be able to roll with the punches. When the music changes, it's not that you gotta change too - it's that you gotta be able to maintain and hold your ground.
Juicy JI just keep my ear to the street. I haven't read any music books recently, because I figure I read everything I need to know back when I was 12, 13 years old. I know pretty much everything about record publishing, radio stations. The only thing that's changed is you gotta keep up with social media. It's free promotion.
Juicy J