If you don't pick your audience, you're lost because you're not really talking to anybody.
...operational proof...it's all theory until you see for yourself whether or not something works.
Food like love is a deeply emotional matter.
I would happily die with a bottle of white Burgundy in my mouth.
Cooking well doesn't mean cooking fancy.
Anything that says 'healthy' I say away from... Giving up butter, for instance, means that in about two years you will be covered in dandruff.