I think that internet technologies are making everything so transparent. The arms race of deception and spin against the public trying to keep up with it - I think the forces of spin have to lose. In the corporate world people are finding this. Corporate social responsibility has been on the agenda for a very long time - and a lot of people say it's a kind of green-wash or white-wash - but because there's nowhere to hide anymore, people are coming around to the realization that the only way to be seen to be good is to be good. You can't fake it.
Julian BagginiPeople do care where their food, or other goods, comes from, not merely if the price is right. And that means no business can afford to ignore the impacts their buying practices have on producers and on the perceptions and choices of consumers.
Julian BagginiThe reason Buddhism can be so naturalised is because, stripped of its supernatural elements, its core teachings can be giving a sound, secular philosophical interpretation. In other words, it becomes a religion acceptable to the contemporary, naturalistic mind only when it ceases to be a religion.
Julian BagginiThere is such a thing as fanaticism, it is always wrong, and if you disagree, you're wrong too.
Julian Baggini