I think that internet technologies are making everything so transparent. The arms race of deception and spin against the public trying to keep up with it - I think the forces of spin have to lose. In the corporate world people are finding this. Corporate social responsibility has been on the agenda for a very long time - and a lot of people say it's a kind of green-wash or white-wash - but because there's nowhere to hide anymore, people are coming around to the realization that the only way to be seen to be good is to be good. You can't fake it.
Julian BagginiSociety needs both justice and compassion, a head and a heart, if it is to be civilised.
Julian BagginiWhen you do the right thing, but not to any particular person, we instinctively feel that we have earned some sort of pay back. Since no-one will do that for us, we opt for self-service reciprocation.
Julian BagginiNo genuine choice is ever simply a matter of the arbitrary exercise of will. Take your choice of lunch today. You can't decide to want anything, but what you want will at least in part be a result of a series of other choices and judgments you've made in your life to date.
Julian BagginiRules matter, and to be rules they need to be universal in form: always do this, never do that. But it is foolish to rule out in advance the possibility that an occasion might arise when normal rules just don't apply. Rules are not there to be broken, but sometimes break them we must.
Julian Baggini