The story in America was a vibrant, bottoms-up democracy subverted by corporations and financial speculators. Those people now control much of the narrative. They also control the congressmen and the legislation that's passed in Washington. So we felt that America had become a corporate state and soft regime change was necessary. That was the concept that got us excited. Then we started thinking about ways to spark it.

There's some idea there, and the power of it comes from the fact that most of the time you'll never be able to answer what it is. It's just there. It's just a magic moment that you can feel in your gut that it's there, and you're willing to go there and sleep there and go through the hardship and fight for it. Once you start answering it too clearly then the magic is gone.

I believe that one of the most powerful things of all is aesthetics.

The global economy is a doomsday machine that must be stopped and reprogrammed.

Our mental environment is a common-property resource like the air or the water. We need to protect ourselves from unwanted incursions into it, much the same way we lobbied for non-smoking areas ten years ago.

People have tried all kinds of ways to fix things, like electing Obama and having a debate about decreasing the power of corporations. Then the Supreme Court gives them personhood with the Citizens United decision. You realize that no matter what you do, who you elect, how wonderful your article is, how eloquently you speak on CNN, none of it will make a difference. Ultimately, the only choice is a revolution that pulls off a soft regime change.

There is a profound injustice at the heart of the American economy. You look at the media and realize that these corporate-run commercial entities are failing to give Americans the information they need to make informed choices. You look at the food we're eating and the obesity epidemic and realize there is something fundamentally wrong about our nutritional habits. So across the board there is something fundamentally unjust about every aspect of our personal lives.