The story in America was a vibrant, bottoms-up democracy subverted by corporations and financial speculators. Those people now control much of the narrative. They also control the congressmen and the legislation that's passed in Washington. So we felt that America had become a corporate state and soft regime change was necessary. That was the concept that got us excited. Then we started thinking about ways to spark it.

America, the great liberator, is in desperate need of being liberated from itself - from its own excesses and arrogance. And the world needs to be liberated from American values and culture, spreading across the planet as if by divine providence.

The global economy is a doomsday machine that must be stopped and reprogrammed.

There's some idea there, and the power of it comes from the fact that most of the time you'll never be able to answer what it is. It's just there. It's just a magic moment that you can feel in your gut that it's there, and you're willing to go there and sleep there and go through the hardship and fight for it. Once you start answering it too clearly then the magic is gone.

There is a profound injustice at the heart of the American economy. You look at the media and realize that these corporate-run commercial entities are failing to give Americans the information they need to make informed choices. You look at the food we're eating and the obesity epidemic and realize there is something fundamentally wrong about our nutritional habits. So across the board there is something fundamentally unjust about every aspect of our personal lives.

The story in America was a vibrant, bottoms-up democracy subverted by corporations and financial speculators. Those people now control much of the narrative. They also control the congressmen and the legislation that's passed in Washington. So we felt that America had become a corporate state and soft regime change was necessary. That was the concept that got us excited. Then we started thinking about ways to spark it.

The most powerful narcotic in the world is the promise of belonging.