There's some idea there, and the power of it comes from the fact that most of the time you'll never be able to answer what it is. It's just there. It's just a magic moment that you can feel in your gut that it's there, and you're willing to go there and sleep there and go through the hardship and fight for it. Once you start answering it too clearly then the magic is gone.

All of us somehow felt that the next battleground was going to be culture. We all felt somehow that our culture had been stolen from us-by commercial forces, by advertising agencies, by TV broadcasters. It felt like we were no longer singing our songs and telling stories, and generating our culture from the bottom up, but now we were somehow being spoon-fed this commercial culture top down.

We got rich by violating one of the central tenets of economics: thou shall not sell off your capital and call it income. And yet over the past 40 years we have clear-cut the forests, fished rivers and oceans to the brink of extinction and siphoned oil from the earth as if it possessed an infinite supply. We've sold off our planet's natural capital and called it income. And now the earth, like the economy, is stripped.

Jamming a coin into a monopoly newspaper box or liberating a billboard in the middle of the night can be a rather honest and joyful thing to do.

The commercial media are to the mental environment what factories are to the physical environment

People have tried all kinds of ways to fix things, like electing Obama and having a debate about decreasing the power of corporations. Then the Supreme Court gives them personhood with the Citizens United decision. You realize that no matter what you do, who you elect, how wonderful your article is, how eloquently you speak on CNN, none of it will make a difference. Ultimately, the only choice is a revolution that pulls off a soft regime change.

The most powerful narcotic in the world is the promise of belonging.