There's some idea there, and the power of it comes from the fact that most of the time you'll never be able to answer what it is. It's just there. It's just a magic moment that you can feel in your gut that it's there, and you're willing to go there and sleep there and go through the hardship and fight for it. Once you start answering it too clearly then the magic is gone.

All of us somehow felt that the next battleground was going to be culture. We all felt somehow that our culture had been stolen from us-by commercial forces, by advertising agencies, by TV broadcasters. It felt like we were no longer singing our songs and telling stories, and generating our culture from the bottom up, but now we were somehow being spoon-fed this commercial culture top down.

The most powerful narcotic in the world is the promise of belonging.

It's a measure of the depth of our consumer trance that the death of the planet is not sufficient to break it.

America, the great liberator, is in desperate need of being liberated from itself - from its own excesses and arrogance. And the world needs to be liberated from American values and culture, spreading across the planet as if by divine providence.

The commercial media are to the mental environment what factories are to the physical environment

There is a profound injustice at the heart of the American economy. You look at the media and realize that these corporate-run commercial entities are failing to give Americans the information they need to make informed choices. You look at the food we're eating and the obesity epidemic and realize there is something fundamentally wrong about our nutritional habits. So across the board there is something fundamentally unjust about every aspect of our personal lives.