All of us somehow felt that the next battleground was going to be culture. We all felt somehow that our culture had been stolen from us-by commercial forces, by advertising agencies, by TV broadcasters. It felt like we were no longer singing our songs and telling stories, and generating our culture from the bottom up, but now we were somehow being spoon-fed this commercial culture top down.

In the global marketplace of the future the price of every product will tell the ecological truth.

There is a profound injustice at the heart of the American economy. You look at the media and realize that these corporate-run commercial entities are failing to give Americans the information they need to make informed choices. You look at the food we're eating and the obesity epidemic and realize there is something fundamentally wrong about our nutritional habits. So across the board there is something fundamentally unjust about every aspect of our personal lives.

The story in America was a vibrant, bottoms-up democracy subverted by corporations and financial speculators. Those people now control much of the narrative. They also control the congressmen and the legislation that's passed in Washington. So we felt that America had become a corporate state and soft regime change was necessary. That was the concept that got us excited. Then we started thinking about ways to spark it.

I want to live in a world where human beings, not corporate entities, create the future.

Jamming a coin into a monopoly newspaper box or liberating a billboard in the middle of the night can be a rather honest and joyful thing to do.

There's some idea there, and the power of it comes from the fact that most of the time you'll never be able to answer what it is. It's just there. It's just a magic moment that you can feel in your gut that it's there, and you're willing to go there and sleep there and go through the hardship and fight for it. Once you start answering it too clearly then the magic is gone.