One thing that I like to do is use words that have never actually been used in a rap song before. I also like to take words that have negative connotations and show their real meaning.
Kanye WestI have this table in my new house. They put this table in without asking. It was some weird nouveau riche marble table, and I hated it. But it was literally so heavy that it took a crane to move it. We would try to set up different things around it, but it never really worked. I realized that table was my ego. No matter what you put around it, under it, no matter who photographed it, the douchebaggery would always come through.
Kanye West