There would have been no Beats deal without the Samsung deal. It showed the number one company the importance of connecting with culture.
Kanye WestI think what Kanye West is going to mean is something similar to what Steve Jobs means. I am undoubtedly, you know, Steve of Internet, downtown, fashion, culture. Period. By a long jump. I honestly feel that because Steve has passed, you know, it's like when Biggie passed and Jay-Z was allowed to become Jay-Z.
Kanye West