One of my biggest Achilles’ heels has been my ego. And if I, Kanye West, the very person, can remove my ego, I think there’s hope for everyone.

Brands are selling our self-esteem back to us, through association. We need to own our brands.

Man, just tryin' to get as much sleep as possible, to drink in water, and tryin' to make sure that my people give me the proper information to be able to get in front of people and speak. That's all I need.

Would you believe in what you believe in if you were the only one who believed it?

Fur pillows are hard to actually sleep on.

I think I'm a whole lot to handle. I definitely am, on every aspect. I'm the video director. I'm the graphics designer. I'm the rapper. I'm the visionary. I'm the music producer. I'm the executive producer. I'm just going to end it off to be poetic: I'm the future of music.

People asked me to change my name for [808s]...I think the fact that I can't sing that well is what makes "808s" so special.