The main thing [of social media] is it allows us to speak directly with our fans and customers, getting that immediate feedback, that conversation; that's what I love. It means that no matter what we are saying, if it's big or small we have a way of saying it. People connect with that.

The first design I created was a circular skirt for my Barbie when I was 7.

Fashion is about having a point of view, a taste and a personality. For us we always felt we could apply our DNA really to anything but you have to do it if it's true to you, feels authentic. It has to be real.

The ideas can come from anywhere; the energy just comes from loving what I do.

Grace! It's Christmas for goodness sake! Think about the baby Jesus. Up in that tower letting his hair down, so that the three wise men could climb up and spin the dreidel and see if there's six more weeks of winter!

The first item I designed for a real person was when I was about 10 and I made my first item of clothing for myself.

I only feel the pressure when we are coming up against a deadline and it's like, actually no we really have to nail this in a week!