The main thing [of social media] is it allows us to speak directly with our fans and customers, getting that immediate feedback, that conversation; that's what I love. It means that no matter what we are saying, if it's big or small we have a way of saying it. People connect with that.

In this [fashion] business you're living in the future a lot of the time.

OK, Rule number 1: Unless you're served in a frosted glass, never come within 4 feet of my lips.

I prioritise my time so what needs to be done, gets done.

We grew up with social media. There was no iPhone when we started! I love technology; I love what it does to my life. What I really love about social media and the Internet is that it has shifted the power it has democratised everything.

Always take one last look in a full-length mirror before leaving the house.

I'm just in the business of creating; creating new work inspires you to create new work. It's kind of funny.