In this [fashion] business you're living in the future a lot of the time.

I only feel the pressure when we are coming up against a deadline and it's like, actually no we really have to nail this in a week!

We spotted Beyoncé, January Jones, Rihanna and Carey Mulligan wearing the label [Karen Walker]. I was ecstatic, but I'm just as thrilled to see interesting girls wearing our product everywhere. It's quite a buzz.

The main thing [of social media] is it allows us to speak directly with our fans and customers, getting that immediate feedback, that conversation; that's what I love. It means that no matter what we are saying, if it's big or small we have a way of saying it. People connect with that.

OK, Rule number 1: Unless you're served in a frosted glass, never come within 4 feet of my lips.

Always take one last look in a full-length mirror before leaving the house.

Body-con dresses have never been something I've been into.