The first item I designed for a real person was when I was about 10 and I made my first item of clothing for myself.

I always think of it you know building a business, building a brand, a friend of mine gave me a metaphor for it which I think is really true it's like building coral, you don't see it happening it's just little little little and when you step back you think wow.

Well there are a lot of things I like to eat but at this time of year I'm finding I'm making fig and chèvre salad at least once a week and that's a combo that's hard to beat.

We grew up with social media. There was no iPhone when we started! I love technology; I love what it does to my life. What I really love about social media and the Internet is that it has shifted the power it has democratised everything.

I loved the idea that people dressed up to go to the gardens. Our work always has a utility point of view at its heartbeat and then other things come around it, so it really allowed us to use denims and suedes and gauzes, and those sorts of hard-working fabrics - workwear fabrics - and then contrast them with crepe de chine, beautiful florals and big jewelry.

I always like the current one [collection] the most, that's just my nature!

OK, Rule number 1: Unless you're served in a frosted glass, never come within 4 feet of my lips.