My real desire is to see people live in the modus of our time, to participate in the contemporary world, to release themselves from nostalgia, antiquated traditions, old rituals, meaningless kitsch and meaningless paradigms.

We control the machine. At one point the machine controlled us.

I want industrial design to be a public subject. I want people to love objects the way they love clothing.

Why are we here on earth? To create. It's in our nature.

There are no boundaries or borders in the digital age.

Design is about the betterment of our lives poetically, aesthetically, experientially, sensorially, and emotionally.

Objects do not have meaning. But if an object is thoughtful we project meaning onto it in daily life.