Design is about the betterment of our lives poetically, aesthetically, experientially, sensorially, and emotionally.

We control the machine. At one point the machine controlled us.

Design is about the betterment of our lives poetically, aesthetically, experientially, sensorially, and emotionally.

Objects do not have meaning. But if an object is thoughtful we project meaning onto it in daily life.

I want industrial design to be a public subject. I want people to love objects the way they love clothing.

There are no boundaries or borders in the digital age.

Why are we here on earth? To create. It's in our nature.