Design is about the betterment of our lives poetically, aesthetically, experientially, sensorially, and emotionally.

We control the machine. At one point the machine controlled us.

There are no boundaries or borders in the digital age.

Design is about the betterment of our lives poetically, aesthetically, experientially, sensorially, and emotionally.

I want industrial design to be a public subject. I want people to love objects the way they love clothing.

Objects do not have meaning. But if an object is thoughtful we project meaning onto it in daily life.

Why are we here on earth? To create. It's in our nature.