The effective strategies in politics are ones that are so clear and obvious that people can grasp it.
Karl RoveConservatives saw the savagery of 9/11 in the attacks and prepared for war; liberals saw the savagery of the 9/11 attacks and wanted to prepare indictments and offer therapy and understanding for our attackers.
Karl RoveWe're an empire now, and when we act, we create our own reality. And while you're studying that reality - judiciously, as you will - we'll act again, creating other new realities, which you can study too, and that's how things will sort out. We're history's actors... and you, all of you, will be left to just study what we do.
Karl RoveSo Americans do want their presidents, by and large, you want them to be people who get things done and have experience. That's going to be Trump's big disadvantage going into this election, because people are going to be looking back and saying, we've got the guy without the experience who said the things that sounded good. And guess what? That hasn't worked out for us too well.
Karl Rove