I have become an adjective. There is something called a Rovian-style of campaigning and it's meant as an insult. One columnist said it consists mainly of throwing mud until it sticks. One prominent blogger described the elements of a textbook Rovian race as fear-based, smear-based and anything goes.
Karl RoveNow is the time to be bold. It is easy when the wind is at your back. But the real test is now when the wind is in our face. That's when we find out if we are tough enough. Inspired enough, committed enough.
Karl Rove