I knew it straight away when Twitter first came around, and also Facebook, where it was so easy to post, that this was another way to speak directly with people listening to my music. If they found my music and they like it, most likely they want to hear more from me and hear what I'm about. I've put an enormous amount of time into that and it's played out well for me.
KaskadeI think what's made electronic music so fascinating is that it came up through the underground and always moved and pivoted so quickly that you could never keep a handle on it. That continues to happen. Sure, the stuff on the very top moves slower and is marketed for Spotify. But there are still going to be undercurrents that flow freely and move around, simply because there's too much of a base with this music.
Kaskade