I knew it straight away when Twitter first came around, and also Facebook, where it was so easy to post, that this was another way to speak directly with people listening to my music. If they found my music and they like it, most likely they want to hear more from me and hear what I'm about. I've put an enormous amount of time into that and it's played out well for me.
KaskadeIt's impossible to overstate how important social media has been to me and the development of my career. The fact that I can go and play venues that hold 25,000 people and sell them out is crazy.I don't have music on the radio. I'm not a pop culture icon. I'm just this kid making dance music. And yet I still can sell out massive arenas. It's truly incredible, and I think a lot of that is because of social media.
KaskadeBut know this: as far as a music culture goes, EDM is the one who will accept the kids on the outliers, the ones who get bullied, the ones who feel like they may not quite fit in. This community is exceptional in its ability to bond all types together, and I am not exaggerating when I say it saves lives. Our audience is intelligent and kind, discriminating only in regards to which sound they like best. Our audience is unprecedented in their drive to proactively support each other.
KaskadeAt the beginning of my career, I saw an opportunity to forge new ground and focus on songwriting. Not many people were doing that at the time. Pretty much nobody. I thought I could write some really cool songs that would rise above all these dozens of genres that exist within dance music. I'd make it more about the songs. For the last 20 years, I've been sharing stories of my life through music. I've been writing songs about my life.
Kaskade