Everyday, I have the choice to live a life of compassion that not only saves animals, but helps the environment.

When I became vegan 5 years ago, it was truly eye opening. I think it's all about perspective, really.

Personally, I like to start my day off as a Saint and graduate to my Sinner self!

Not only is it important for me to create a 100% cruelty-free brand, but also send out a very clear message to both consumers and companies out there: testing on animals in the name of beauty is cruel and unnecessary.

But true individuality is more about being in tune with who you truly are, whether you're expressing yourself physically, mentally, or spiritually; individuality arises from living without fear of what other might think or say about you and without being swayed by their opinions, leaving you free to lead life without caring about judgments made by the outside world.

I love being completely immersed in everything I do.

There's so much more work that goes into developing a makeup line than one would imagine. Personally, I like to be involved in the entire creative process - everything from art direction, collection concepts, formula testing, packaging artwork, to naming the shades and also the marketing side of things.