Not only is it important for me to create a 100% cruelty-free brand, but also send out a very clear message to both consumers and companies out there: testing on animals in the name of beauty is cruel and unnecessary.

Makeup is part of my daily routine. It's the time in my mornings when I can concentrate on me, and me alone. Giving yourself the kind of attention is so important - and is something that is definitely glossed over by to many women

Personally, I like to start my day off as a Saint and graduate to my Sinner self!

I got to actually tattoo one of the members of The Misfits. The very first tattoo I ever did was this Misfits skull.

I am a canvas of my experiences, my story is etched in lines and shading, and you can read it on my arms, my legs, my shoulders, and my stomach.

People can totally tell if you adjust notes even slightly, and I know how important it is to be able to wear the exact fragrance you're attached to. So for me, it was all about reinventing the bottle. I've grown so much in the last 10 years - emotionally, spiritually, and artistically - and I wanted that to show in the new design.

What's truly important--and what I find myself forgetting and having to relearn--is that right here, right now, I am free. Free to be myself and to express myself.